PRIVACY POLICY
& TERMS

Who We Are

This website — alexhopper.co — is operated by Madre Enterprises Limited, a company with a registered address at 5013 S Louise Ave, Sioux Falls, SD 57108, United States of America.

Alex Hopper is a fitness education brand producing content, free resources, and digital products specifically for men over 60. For any questions about this policy or how your data is handled, contact us at alex@alexhopper.co.

Information We Collect

We collect information in two ways — information you provide directly, and information collected automatically when you visit this website.

• Name and email address — when you subscribe to receive the free Over-60 Muscle Blueprint via the opt-in form on this website
• Purchase information — when you purchase a product, your transaction is processed by Gumroad. We receive confirmation of your purchase but do not store your payment card details. Gumroad’s privacy policy governs payment processing.
• Email replies — if you reply to any email we send you, that communication is stored in our email system

• Website usage data — pages visited, time spent on site, browser type, and referring URL, collected via standard web analytics
• IP address — collected automatically by our web server and analytics tools
• Cookies — small files stored in your browser. See Section 07 for full details.

How We Use Your Information

We use the information we collect for the following purposes only:

• To deliver the free Over-60 Muscle Blueprint to your inbox after you subscribe
• To send you the welcome email sequence — six emails over six days — following your subscription
• To send you ongoing fitness content, product updates, and occasional promotional emails about Alex Hopper products
• To process and confirm product purchases made through Gumroad
• To respond to emails or enquiries you send us directly
• To improve the website and understand how visitors use it

Email Communications

When you subscribe via the opt-in form on this website, you are consenting to receive email communications from Alex Hopper. Our email service provider is MailerLite. Your name and email address are stored in MailerLite’s systems, which are subject to MailerLite’s own privacy policy available at mailerlite.com.

Every email we send contains an unsubscribe link at the bottom. Clicking it removes you from our list immediately and permanently. You can also unsubscribe at any time by emailing alex@alexhopper.co with the subject line “Unsubscribe.”

We comply with the CAN-SPAM Act and GDPR email marketing requirements. We never send unsolicited email to people who have not opted in via this website.

Third-Party Services

This website uses the following third-party services. Each has its own privacy policy governing how it handles data.

• MailerLite — email marketing and subscriber management. Your name and email are stored in MailerLite when you subscribe. MailerLite Privacy Policy →
• Gumroad — payment processing and product delivery. When you purchase a product, your transaction data is handled by Gumroad. We receive purchase confirmation only. Gumroad Privacy Policy →
• WordPress / WP Engine — website hosting and content management. Standard server logs including IP addresses are maintained by our hosting provider.
• Google Fonts — fonts used on this website are loaded from Google’s servers. Google may collect limited data through this process. Google Privacy Policy →

Your Rights

Depending on your location, you may have the following rights regarding your personal data. We honour these rights regardless of where you are based.

• Right to access — you can request a copy of the personal data we hold about you at any time
• Right to correction — you can ask us to correct any inaccurate information we hold
• Right to deletion — you can ask us to delete your personal data from our systems. We will do so within 30 days of receiving your request.
• Right to withdraw consent — you can unsubscribe from our email list at any time using the link in any email or by contacting us directly
• Right to data portability — you can request a copy of your data in a portable format
• Right to object — you can object to the processing of your personal data for direct marketing purposes

To exercise any of these rights, email alex@alexhopper.co. We will respond within 30 days.

Cookies

This website uses cookies — small text files stored in your browser — to function correctly and to understand how visitors use the site.

These are required for the website to function. They cannot be disabled.

• WordPress session cookies — maintain your session if you are logged into the WordPress admin area
• MailerLite form cookies — allow the opt-in form to function correctly

These help us understand how visitors use the website. They do not identify you personally.

• Standard WordPress analytics cookies — pages visited, session duration, referring source

You can disable cookies in your browser settings at any time. Disabling essential cookies may affect the functionality of the website.

Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include:

• SSL encryption on all pages of this website (HTTPS)
• Password-protected access to all admin systems
• Use of reputable, security-audited third-party services (MailerLite, Gumroad)
• Limited access to subscriber data — only the website operator handles list communications

No method of transmission over the internet is 100% secure. While we take every reasonable precaution, we cannot guarantee absolute security of data transmitted to or from this website.

We retain your personal data for as long as you remain a subscriber or customer. If you request deletion, we will remove your data from all our systems within 30 days.

Terms of Use

By accessing and using alexhopper.co and purchasing products from Alex Hopper, you agree to the following terms.

• The content on this website is for informational and educational purposes only. It does not constitute medical advice.
• Always consult a qualified physician before beginning any new exercise or nutrition programme, particularly if you have pre-existing health conditions.
• You may not reproduce, distribute, or republish any content from this website without written permission from Madre Enterprises Limited.

• All digital products are delivered via Gumroad immediately after purchase.
• Products are for personal use only. You may not share, resell, or redistribute purchased files.
• Purchases are subject to the refund policy stated on the product page — a 30-day money-back guarantee on all products.
• Results described on this website represent the experience of the channel creator and are not guaranteed for every individual. Individual results will vary based on factors including starting point, consistency of application, and individual biology.

• All content on this website — including written content, design elements, and digital products — is the intellectual property of Madre Enterprises Limited.
• Unauthorised reproduction or distribution of any content from this website or from purchased products is prohibited.

We reserve the right to update this Privacy Policy and Terms of Use at any time. Changes will be posted on this page with an updated date. Continued use of this website after changes are posted constitutes acceptance of the updated terms.

Contact

For any questions about this Privacy Policy, your personal data, or your rights, contact us directly. We respond to all enquiries personally within 48 hours.